VISION AND COURSE OF «DF MUSIC ORGANIZATION GROUP» HOLDING IN 2012
2012 Have started. Looking back, once again, I realize what a great job was done by all of our office, and how finely we caught wind of change in the music industry.
From 2008 to the crisis, my business has changed, we just went bankrupt. Falling demand for physical product. Closed points of distributing our magazine DFMO.NET, demand for CD decrased in the same fall and our network in 37 regions, has ceased to produce the necessary profits. Many who have done such business are no longer there.
From 2009 to 2011 I was in search of new schemes, creating ideas and goals. And probably in June, I had developed a final vision that I finished the till December.
For this reason, today I am building a holding company in the entertainment industry on the basis of TALENT and the principle of CONTENT.
Talent – is not only a musician, talent is a producer of the content. The scheme, that works with talent, whatever it is today, was formed the same. For example, previously, in the life of a musician label or manager was playing a crucial role, now a musician plays a crucial role. And holding DF Music Organization Group provides such a musician the leversls. These levers, that I call the agencies – our businesses that are holding;
DFMO.NET – News Agency. It began as a 70-page magazine about music. Today it is generator of information content for the modern media, the community of journalists.
We offer creative solutions to promote any product or service in the field of entertainment – distribution, placement of articles in the press profile, public relations, marketing and promotion.
DFAD – Agency of audiodevelopment and selling of audio content. You need music, sound or voice – it is to us. In DFAD we design and place the finished audio content in movies, video games, TV, advertising, transportation, banks, stadiums, hotels, coffee shops, supermarkets and so on. We place whatever you can imagine. Even any, apparent on the face of non-core, the theme, it becomes an excellent platform for the placement. In general, if in short DFAD artist integrates into other industries.
DF PICTURES – an agency to develop creative video (specializing in music videos, corporate videos, reality shows, TV, and movies in the future)
DF DIGITALS – a digital distributor of audio and video content, magazines, comics, books and games in the future. We take into account the division of content on the rights and sell it in parts.
One of our long-term projects should be completed in 2013 – to create a unique online trading platform in the spirit of trade our content. This company is registered as ARX, a project which is under construction. You can see on our site mention www.dfempire.com
Many will wonder why we share our concept with everyone? Are we not afraid of competition?
The competition does not make sense, much of the important things remain unsaid, well, besides, we have come so much that if they wanted to, bonds and money we can not be got. A much more logical work is to invest money and time with us, we want to make money – we are open to any negotiations! To develop this new concept in the framework of our holding – only way to develop it. We are really looking for support, investment and people who will share this vision, professional approach and ambition …
Text: Dmitri «Marquize Diabol» Myachin
Photo: Polina Gorshkova
