SingTel AMPed TO SPONSOR MUSIC MATTERS LIVE INDUSTRY SHOWCASE CONCERT IN HONG KONG

Recording of live concert featuring breakthrough global acts, exclusively available to AMPed customers

AMPed portal provides artistes a virtual platform to reach wider audiences

Hong Kong, May 12, 2010: Music Matters and Singapore Telecommunications Limited (SingTel) today announced an exclusive collaboration for Music Matters. Customers of SingTel AMPed, the award-winning mobile music service, will be among the first in the world to watch the recording of the live showcase concert, post-event on www.singtelamped.com.
The showcase concert is the highlight of the Music Matters week and is one of Asia’s premier music industry events. This year it will be bigger than ever with breakthrough, independent bands travelling from Canada, Australia, Singapore, Korea and Hong Kong. The showcase will be viewed only by trade media.

SingTel offers AMPed customers an exclusive opportunity to view the post-event recording before the market, making it a very exclusive sneak peek.  Customers simply need to visitwww.singtelamped.com on any laptop or PC to view the content. Artistes will also benefit as the AMPed portal provides a virtual ‘stage’ for them to break into the Singapore music scene and introduce their music to new audiences.
Developed in partnership with Universal Music Group, SingTel AMPed is a first-of-its-kind in Asia.  AMPed goes beyond offering unlimited music downloads to create a fully interactive and social music experience. AMPed is available on the widest range of 3G handsets and mobile platforms, including Apple iPhone, a world’s first for an operator-offered music service and Android phones. The service won the coveted GSMA Global Mobile Award for Best Mobile Music Services in 2009.

Speaking about the forthcoming showcase at Music Matters, Jasper Donat Music MattersPresident and Co-Founder of Hong Kong based entertainment marketing company, Branded, said: “We couldn’t have asked for a better partner than SingTel for our showcases. It’s simply terrific to work with one of the world’s most innovative technology and media companies. Music Matters and all the artistes performing are tremendously grateful for their support of this great event.”
Mr Edward Ying, SingTel’s Chief of Content and Media Services, said: “SingTel AMPed continues to create waves in the multimedia and entertainment industry by transforming the way customers enjoy music. This collaboration is a win-win for both customers and new artistes. Customers will enjoy first dibs on exclusive showcase content. New artistes can use the AMPed portal to jumpstart their singing career and reach a wider audience through the online AMPed portal. This collaboration reaffirms SingTel’s commitment to providing the latest, breakthrough entertainment content to our customers that keeps them coming back for more.”

For more event information, click on www.musicmatters.asia/2010. For more information on AMPed, click on www.singtelAMPed.com

Roman Pitehoff

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