MUSIC MATTERS 2010: POST SUMMARY

Music Matters 2010 took place over 3 days and 4 nights from 26-29 May 2010 at the Grand Hyatt and other locations around Hong Kong. Now into it’s fifth year, the phenomenal success of a truly global conference dedicated to the business of music surpassed our own expectations. DF MUSIC ORGANIZATION are proud to be partners of such great event.

Music Matters is produced by, with and for the music industry and we want to say a sincere THANK YOU to everyone who contributed greatly to its success and look forward to seeing you in 2011!

“… thank you for all that you do that makes Music Matters the highlight of the Asian musical calendar and continues to find and create opportunities for us all!”

– Ruuben van den Heuvel, Sony Music (May 2010)

Exclusive Summary

Who Was Who?

“I made a ton of contacts (I have stack of business cards I am currently trying to crawl out from under), and hope some good things come out of the week in the months to come”

– Blake Smith, Global Music and Marketing Manager, Hard Rock (June 2010) –

Marketing & Advertising Summary

Music Matters is marketed to senior executives touched by music in the global entertainment, media & technology industries as well as artists and their managers. Pre-event marketing campaign begins 12 months prior to the event and included:

•􀀂 Advertisements and editorial in print and online media

•􀀂 Email blasts to Music Matters and partner databases

•􀀂 Internet banners and event listings on partner websites

•􀀂 Promotion through long-term partners both in Asia and internationally

•􀀂 Presence at global music industry events in Europe, North America, Asia and Australia

•􀀂 Presentation of the music research in partnership with Synovate

… and, of course, the most powerful tool of all is YOU spreading the word around the globe about Music Matters in Hong Kong!

Programme Highlights

KEYNOTE The conference opened with keynote speaker Daniel Ek, CEO and co-founder of Spotify, emphasising the importance of the Asian music market, stating: “We’re open for business,” in reference to continued queries about expanding his music streaming service across Asia.

BUSINESS MATTERS Attendees expressed extreme optimism at how the industry has moved forward in the wake of last year’s economic recession. “68% of Asian youth are passionate about music, with Korea topping the list at an amazing 81 percent,” announced Synovate’s Susanna Lam. “By 2014, 40 percent of global spending on music will be in this region,” said Marcel Fenez of PricewaterhouseCoopers in reference to the studies that they have conducted over the past year.

WHEN MUSIC MATTERS was presented by industry leaders on the importance of giving back to the community. The discussion included talks by MTV Exit Foundation Simon Goff on human trafficking, Bill Silva on charitable concerts, and philanthropy by Hard Rock Global Music & Marketing Manager, Blake Smith.

THREE STRIKES AND COLLECTIVE LICENSING: THE ISP DEBATE We brought together some of the best minds to discuss this heated subject on one stage, IFPI’s John Kennedy, Jeff Liebenson of Herrick, Feinstein LLP, Alvin Lee of Time Warner and Paul Abfalter of Telstra International. Moderated by John McLellan, Haldanes.

CHINA’S GREAT WALL (OF SOUND) This session brought together Bill Zang of Shanghai Synergy Culture & Entertainment and Thomas Reemer of 88TC88.com, to discuss the new and exciting partnership, with a goal of creating an effective platform for Chinese artists to succeed in the West.

BRAND CASE HISTORIES Three case studies on marriage between brands and music. Alexander Molyneux on promoting Mongolian culture around the world; What music means to Tiger Beer by Adam Gerard and Dennis Mark expanded on Hewlett-Packard’s involvement.

SPOTLIGHT ON PUBLISHING Publishers from the Music Publishers Associations of Hong Kong, Japan and Korea gave a unique update into the key issues facing the Asian Publishing industry. Sony Publishing’s Ken Ohtake, Fujipacific Music‘s Jonathan Ho, Avex Publishing’s Haji Taniguchi, EMI Publishing’s Young Yu, all gave great insight into the publishing area of the music business. Promoting Asia to the rest of the world, the Music Matters 2010 Programme featured an array of innovative and forward thinking speakers presenting their thoughts on the business of music.

THE WORLD’S LARGEST DIGITAL COMMUNITIES Moderated by Ralph Simon, the world’s leading digital entertainment music companies discussed the future of music distribution including Rob Wells of Universal, Michael Paull of Sony Music, Michael Nash of Warner, Alvin Liu of A8, Kevin Arnold of IODA and Omnifone’s Rob Lewis.

CHINA KEYNOTE INTERVIEW Nokia’s T.C. Pan sat down with Ralph Simon to discuss the challenges faced when launching a music service in China and how these issues compare with the rest of Asia and the world.

SOCIAL NETWORKING The importance of social media and media convergence in relation to the music industry was emphasized during the panel session on social networking. Moderated by Ian Stewart, with Yu Sasamoto of Microsoft, Ruth Stubbs of Mediabrands Ventures, Paul Wong of Jump Web Services, and Neeraj Roy Hungama Mobile.

MOBILE MUSIC MATTERS A hot topic of conversation amongst the mobile music speakers, who lent their wealth of knowledge and advice on the subject: Gracenote’s Stephen White, TuneWiki’s Rani ohen, Hungama Mobile’s Neeraj Roy, Bakrie Telecom’s Erik Meijer, Sony’s Jonathan Kim, Mobile Roadie’s CEO, Michael Schneider and Nokia’s DohHau Goh.

BEYOND MUSIC: GAMING, FILM & TV This panel featured important and esteemed industry figures including Apple Corps CEO Jeff Jones, Getty Images’s Vince Bannon, Fox International Channel’s Eddy Tan, FarWest Entertainment’s Jon Niermann, Sony Music Entertainment Korea’s Q Chung, and BMI’s Brandon Bakshi.

GLOBAL BOLLYWOOD – Hungama Mobile’s Neeraj Roy shared his thoughts on the Bollywood phenomenon and future global possibilities and expansion.

MENTORING SESSION A selection of developing artists from around the world were the privileged few to attend an intimate exchange of thoughts, ideas and Q&A with Neil Warnock and Bill Silva – two of the best live music experts in the business.

NAMASTE INDIA The live scene is exploding and with a new copyright law times really are changing. The following speakers delivered an enticing peak and update on the world’s second largest country: Indian Music Industry’s Vijay Lazarus, V.G. Jairam, Oranjuice Entertainment, Nokia’s Karan Grover and Rajat Kakar, Universal Music.

NEW STRATEGIES FOR THE LIVE MUSIC INDUSTRY Bringing the session alive was Neil Warnock from The Agency Group, Zebra Media’s Scarlett Li, Nettwerk Music Group’s Terry McBride, Bill Silva Entertainment’s Bill Silva, BEC Tero Entertainment’s Neil Thompson, Venetian Macau’s Gus Liem and Lushington Entertainment / Singapore GP Michael Roche.

CONFERENCE FINALE! Before a packed, standing room only audience which included major musical heavyweights from around the globe, Jason Mraz performed a selection of songs and discussed with host Ralph Simon his song craft and how his Grammy award-winning career has progressed internationally over the course of three studio albums.

Networking Events

CREATHK WELCOME RECEPTION – OPENING PARTY (hosted by CreateHK)

The meet and greet opening party at The Music Room united delegates, speakers and artists from all over the world to Hong Kong and Music Matters. Live performances from Kris Lao, Li Tong, Shairah & Redpoll launched the event with an eclectic mix of music from across Asia-Pacific!

MUSIC MATTERS LIVE MUSIC SHOWCASE (sponsored by SingTel AMPed, supported by IODA)

Nine of the most promising bands from around the world performed for our delegates and speakers at the Cavern, in Lan Kwai Fong – the musical heart of Hong Kong. The huge talent on show included Mongolian Folk Rock by Altan Urag, Galaxy Express, Garage Rock Indie from Korea, Delhi-2-Dublin, Dappled Cities, Jully Black, 26 (The Band), Drawn From Bees, Elyzia and Sasi The Don.

THE INDIAN LUNCH (sponsored by Hungama & Artistaloud.com)

The lunches at Music Matters are legendary and this year we made it even spicier. Hungama provided an extra bite to this years lunchtime by supporting The Indian Lunch which offered a tasty range of all our favourite Indian dishes.

LEGAL BREAKFAST TALK (sponsored by Hogan Lovells)

The early bird does indeed catch the worm, in this case a hearty breakfast was the catch care of the legal team at Hogan Lovells. Early risers enjoyed a fabulous breakfast alongside a presentation on the challenges facing the legal side of the music business.

Alexey “Varlok” Vlasov


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