SINGAPORE and HONG KONG, 15 December, 2010 – Branded Ltd. announced that Music Matters, the marquee event for the Asian music industry, will be held in Singapore from 24-28th May, 2011. Created in 2006, Music Matters has expanded from a two-day conference to a full programme for music and digital entertainment industry professionals, and incorporates Music Matters Live music festival featuring performances from Asian and international music artists. Traditionally DF Music Organization Group is the official partner of Music and Digital Matters.

The digital entertainment landscape is rapidly evolving and creating new opportunities to monetise music and video content. New for 2011, the programme will increase from two to four days and will include sessions on all forms of digital video entertainment including movies, video gaming, television and advertising.

Launched in 2010, the inaugural Music Matters Live with H&M music festival featured 37 bands from 12 countries performing in Hong Kong’s Lan Kwai Fong premier entertainment district. Music Matters Live 2011 will once again give the bands a rare opportunity to mix and meet with major music industry heavyweights who are attending Music Matters. Bands wishing to perform during Music Matters Live in Singapore can register on the web site to be selected.

When Music Matters embraces the ability of music as a communication and fundraising tool to make a difference in Asia and around the world. In previous years When Music Matters has raised funds for Unicef’s Sichuan and Myanmar relief efforts. In 2010, When Music Matters partnered with generous sponsor, Gibson Guitars, to fund a music education program for Cambodian River Kids. When Music Matters has also profiled MTV Exit and Hard Rock’s music charity initiatives. Organisations making a difference through music are welcome to approach Music Matters with partnership proposals for 2011.

Created, managed and promoted by Branded, the Music Matters programme is customised with the input of an advisory board comprising of senior level representatives from across the entertainment value chain including majors, independents, promoters, digital retail, lawyers, financiers, mobile and media.

Music Matters 2010 took place over 3 days and 4 nights at numerous venues around Hong Kong. Over 750 participants from 25 countries attended including: 80 speakers, over 100 journalists, 26 sponsors, 28 official media partners, 30 industry associations, plus 37 bands from 12 countries played over 4 nights.

Registration for Music Matters is now open.

Guest speakers include a Grammy award winning artist and producer, and leaders from the label, publishing, telco, new media, live music industries and more:

Steve Lillywhite – Renowned producer of U2, Jason Mraz, the Rolling Stones & more (UK)
Tim Schaaff – President, Sony Network Entertainment (USA)
Imogen Heap – Grammy award winning artist (UK)
Michael Paull – EVP Global Digital Business, Sony Music Entertainment (USA)
Frank Takesita – Promoter, Creative Man (Japan)
Sandy Monteiro – President, Universal Music Group International (South East Asia)
Erik Meijer – Deputy President Director, Bakrie Telecom (Indonesia)
Mandar Thakur – COO, Times of India
Sandhy Sondoro – Artist (Indonesia)
Arvind Krishnan – Head of Marketing – India, Bacardi
Michael Chugg – Owner, Chugg Entertainment (Australia)
Sari Trisulo – Senior Director, Head of Content, MTV Networks SE Asia & Greater China
Ken Ohtake – President, Sony Music Publishing (Japan) Inc. and Director, MPAJ
Shen Lihui – Founder & General Manager, Modern Sky (China)
Rob Lewis – Executive Chairman, Omnifone Group Ltd. (UK)

Music Matters 2011 provides a one stop access point to this remarkable region with country and city spotlights on Japan, India, Indonesia and Beijing. All this plus 40 bands performing from around the world for Music Matters Live.

Bringing the entire digital entertainment ecosystem under one roof for the first time in Asia, Music Matters is co-located with Digital Matters 2011 (produced in association with CASBAA).

Roman Pitehov

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